About the Journal
Independent journalism, not native ads
Real journalism, not affiliate fluff
The Comparees Journal is staffed by 12 full-time editors, journalists and category specialists — not freelance affiliate writers. Each is hired for category expertise (refrigerators, footwear, hotels, cookware) and bound by an editorial code: no paid placements, no advertorial dressed as editorial, no fake reviews.
Long-form by default
Our average article runs 14 minutes. Buying guides hit 16–18. Brand investigations go 22+. We believe shoppers deserve actual depth — not 600-word listicles that exist only to rank on Google. If a topic only needs 600 words, we don't write the article.
Cross-linked to category pages
Every story in the Journal connects back to the category pages and comparison hub where you can compare brands side-by-side. Read the article, then move to the buying decision — all within Comparees.
The publishing schedule
Two new articles every Tuesday and Friday. A long-form Cover Story on the first Monday of every month. The Annual Report column drops every December across all 11 categories.
