How Comparees started
It began with a refrigerator
In early 2021, our co-founder spent four full weekends researching a refrigerator. He read 47 articles, watched 18 YouTube videos, scrolled through Amazon reviews, called 6 friends — and still ended up with a fridge that broke down after 14 months. Every "Top 10 Best Refrigerators" article was an affiliate honeypot. Every "honest review" was a paid placement.
So he texted three friends — a journalist, a product engineer and a former retail manager — and asked: "Why does no one actually test the products they recommend?" Two weeks later, Comparees was incorporated.
From 4 friends to 38 people
We launched in May 2021 with one category page — refrigerators — and three real reviews where we'd actually bought, installed and used the products for 90 days. The article ranked in week six. By month four, we'd added air conditioners and washing machines. By the end of 2022, we covered 5 categories. By 2024, all 11 you see today.
Today Comparees is staffed by 38 people across Bangalore, Mumbai and Pune — 12 full-time editors and journalists, 8 product testers, 6 photographers, plus engineering, design, partnerships and operations.
What hasn't changed
Three things from day one are non-negotiable: we buy what we test (no free samples, no PR loans), we test long-term (90 days minimum, often 6–12 months), and we publish what we find — even when the product disappoints, even when the brand pays us a higher affiliate commission. The whole reason Comparees exists is because nobody else does this. Read our full methodology.
